Again, this depends on whether or not the metaverse is as real and enticing as Meta wants it to be. Meta, therefore, faces two challenges: winning back young users and proving that social media is just one component of a much broader mission. According to data from Statista, Instagram and Facebook made up 24% of teen social media usage in Q4 2021, while TikTok made up 30%. In other words, how much of a long-term threat does TikTok pose to Meta? The numbers make it clear that TikTok is stealing users-especially young users-from Meta. Will Meta’s $10 billion earn them the top spot? Or will they get edged by a fellow tech titan? 2. In that the metaverse is a digital space, there’s no one metaverse there are many parallel metaverses that are all vying for dominance. Alphabet, Microsoft, Adobe and Snap ( among others) are also pouring money into it. Don’t forget to add a hashtag.Moreover, Meta isn’t the only company investing in the metaverse. Or you could make an explainer video that details what it is all about. Go to Canva to create a logo or image for your challenge and add it to your video. TikTok is great for creating challenges and encouraging others to get involved. Let your personality shine, and your brand will reap the rewards. That’s what TikTok viewers respond to best. Use your everyday language and show people who you truly are. Choose a template design that reflects who you are. TikTok is not the place for holding back. You are in control of your video’s length to keep engagement levels high and keep your viewers wanting more content. However, the key benefit of creating videos on Canva is that clips created outside the TikTok app have no time limit. While TikTok videos are 15 seconds long, you can combine clips to make them up to 60 seconds. Create attention-grabbing TikTok videos fast It’s best to think of it as short-form entertainment, for comedy skits, clips of animals, even as explainer videos, or anything else you can think of. Despite being a music-focused app, there are plenty of other ways you can use the platform to grow your brand.
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